Who Visits the Museum?
Carnegie Museums of Art and Natural History serve approximately 300,000 visitors per year. Although we attract visitors from all over the world, our audiences are primarily regional. According to zip codes collected on site, 83% of visitors are from Pennsylvania, with 80%—approximately 240,000 visitors—hailing from Allegheny, Westmoreland, Washington, Butler, Beaver, and Fayette Counties.
Families with children under 18 comprise approximately half of the visitors to Carnegie Museums of Art and Natural History, according to on site customer surveys collected since 2007. Of our 300,000 annual visitors, approximately 85,000 are members.
The museums are strongly committed to serving underserved communities: approximately 26,000 people visited for free in 2010 thanks to museum free admission programs and free access days. In 2010 alone, more than 11,000 children and families visited through the museums’ $1 admission program for anyone who presents an ACCESS card. The museums receive no government funding whatsoever for the ACCESS card program. In addition, 55,000 people received discounted admission in 2010.
The museums are a major community resource for schools and youth groups from our region. Over the past five years, approximately 185,000 students have taken field trips to the Art and Natural History Museums. In 2010, the Art and Natural History museums together served 35,913 students through school and youth group field trips.
Over the past five years, Carnegie Museum of Art has seen approximately 43,000 students ages pre-K through high school through field trips. In 2010 alone, 8,525 students from 67 Pennsylvania school districts in 18 counties took field trips to the Museum of Art. The Museum of Art also provided group tour scholarships to 23 school groups in 2010.
Thanks to free admissions relationships with many regional universities—including Carnegie Mellon, the University of Pittsburgh, Duquesne, Point Park, Carlow, and Chatham— which reimburse the museums for a nominal fee for each student visit, Carnegie Museums of Art and Natural History welcomed 14,025 college students for free in 2010. Since the creation of the free admissions program in 2000, approximately 121,000 college students have visited the Art and Natural History museums at no cost to them.